What’s the difference between Direct Lenders and Loan Brokers?

Success: What makes good business sense?

In general, direct lenders offer financing terms that may or may not be the best option for your success.  As loan brokers, we are looking for the best financing solutions available that result in you obtaining your success goals. This may mean creating a customized financing structure that maximizes your company’s funding while minimizing the costs of financing. A direct lender may avoid customizing solutions for you out of concern for maintaining credit policies and managing costs.

Keep in mind that loan brokers, unlike direct lenders, have contacts for many different lenders and funding sources. This allows us to offer you significant advantages when seeking out financing sources and maximizing your options.

Advantages of Loan Brokers compared to Direct Lenders.

Sometimes borrowers can avoid broker fees and find a direct lender on their own. However, that requires time and effort that many business owners prefer to focus on working in their business. After all, no one makes money while they are searching for the ideal banking relationship. One advantage of a loan broker is that you can focus on your business while we pursue your preferred financing.

A second advantage is a financial professional who is in your corner, analyzing information and communicating to all the parties involved what financing is needed and what your company’s financial performance is. This loan broker service is invaluable, as few direct lenders have an understanding, especially an industry specific understanding, of how the finances of your business work for you. We have the ability to delve deeply into the numbers, providing educated conclusions that are easy for all parties to understand and agree on. When direct lenders understand the ‘what’ they are lending on they can more easily understand the ‘why’. Dramatically increasing the probability of your financing proposal resulting in approval.

As loan brokers, we not only have relationship with direct lenders, we also have relationships with equity financiers and venture capitalist sources who may provide equity funding when it is more appropriate than raising debt. This is a service that direct lenders are not typically able to provide and may not even be able to refer to.

Defining Your Success.

We recognize that as a business owner, you have a definition of what success means for you and your business. We know that helping you means making life better, happier, and healthier financially and we believe financing solutions should result in your success. When you need financing options, going directly to lenders may be a very inefficient use of your time and talents. That’s an opportunity to invite us to help you, we can make finding your financing solutions easier and quicker.

Our goal is simple: to obtain business financing that works for your success.

Let us help you find the best possible loan for your business. Contact Us today to get started!